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Stock Products Could Be
a Better Future!

Could Be was born from this simple belief.

We found that Taiwan's textile industry produces a large amount of inventory fabrics and garments every year, and these high-quality materials are hoarded, sold at a low price, or even burned. We decided to give them a new life and create clothing with both design, beauty and environmental value.

Founder's Story

Graduated from the Department of Foreign Languages and Literature, National Taiwan University

Joy Shiang

  • Received a full scholarship to study in the Netherlands through the Stock Fabric Project to deepen the practice of sustainable development

  • Selected to go to Israel to intern at  startups and learn about global innovation models

  • Graduated from the Department of Foreign Languages and Literature at National Taiwan University, founded the sustainable brand "Chooboo"

  • Participated in various entrepreneurship competitions and start-up workshops, and was invited by the Taoyuan City Government to visit Miaoli social enterprises

  • Move into the NTU Innovation Center Garage in 2024

  • Invited to visit Nanjing

  • Participated in the Yunus Innovation Award in Taiwan and won third place nationwide

  • Invited by Fu Jen Catholic University for an exclusive interview, which was broadcast on PTS

  • One and a half years after the establishment, the brand was recognized by the enterprise and incorporated into the system. The brand was expanded to "Could Be", and the original brand " Chooboo" continued to operate.

  • Join hands with Taiwan listed company - Li Peng Enterprise Co., Ltd. to promote sustainable fashion

  • Obtained the first official "Net Zero Carbon Planning Manager" professional certification issued by the Taiwan Ministry of Economic Affairs

Our Clients

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Media reports, interviews and speeches
Vitality News Interview
Public Television Service
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